The Broadway: Christmas Lights Switch On Event
Flying Saucer was appointed as the full service design and marketing agency for Plymstock’s leading shopping centre; The Broadway. To celebrate Christmas at the centre, we devised a full schedule of entertainment and activities for all the family. Flying Saucer was responsible for event planning and management, including the installation of a stage and performance itinerary, which included live performances from Frozen’s Ice Queen, a children’s choir, on stage gameshows and much more. The event was publicised both online and offline.
Overall the Lights Switch On was a resounding success with a Facebook organic reach of 8,860 (achieving 1,627 likes in total) and a 25% increase in footfall!