Crossgates Shopping Centre Halloween Event
In September 2014, Flying Saucer was appointed as the full service design and marketing agency for Crossgates Shopping Centre in Leeds. Our first event for the centre focussed on family engagement combined with retailer incentives. We devised, designed and managed an event that included a graveyard scene in the central area of the centre, including a large haunted house. Once inside the house, children could dress up and have their faces painted before entering into a scary selfie booth to be snapped! Branded photo cards were instantly printed and given to those who took part. The pictures were also uploaded to the centre’s Facebook page where followers could vote for their favourite in order to win a prize.
The event and associated marketing was a huge success. The Facebook campaign achieved an organic reach of 12,416 people, with 1,875 likes in total. Footfall also increased by a staggering 24%!