Getting Noticed on Instagram

Instagram on smartphones.

From the expansion of advertising opportunities to the increasing popularity of Instagram stories, it’s a great time to use Instagram for business. But, how can businesses get the most out of marketing on this social media platform? In our blog this week, we explore the best ways of getting noticed on Instagram. 

Instagram 

Instagram is a community of more than 800 million people who capture and share the world’s moments on the social media service. Instagram has become the home for visual storytelling for everyone from celebrities, well-known brands and photographers to teenagers, parents and business owners. 

Instagram has over 400 million daily active users and over 150 million users utilise the Instagram stories facility. The platform sees 100+ million posts per day, 4.2+ billion likes per day and has seen 40+ billion photos posted to its site to date. More than 60% of users log in daily and spend, on average, 25 minutes per day on the social media network. 

Instagram’s engagement with brands is 10 times higher than Facebook, 54 times higher than Pinterest and 84 times higher than Twitter. With that level of traffic and engagement, can you afford not to be part of the picture? 

Statistics 

  • 51% of users are male, 49% are female
  • 90% of users are under 35
  • The average Instagram engagement rate is 4.3% 
  • 90% of the top 100 global brands now use Instagram
  • 80% of the top 100 brands on Instagram post on a weekly basis 

Person sharing their food on Instagram.

Colour Me Happy 

Instagram’s visual content does well because the brain processes images 60,000 times faster than it does text. It’s important to take note that 93% of all human communication is visual and 90% of information sent to the brain is visual, so getting noticed by audiences is more likely to happen if you use imagery. 

Once you’re a part of this popular social media platform, how do you go about getting the most attention for your pictures and, ultimately, the most interest in your brand? Here are some top tips to help: 

Feeling Blue: Images with blue as the dominant colour see 24% more likes than images that are predominately red. Images with a dominant colour, see a 17% boost in likes. 

Bright and Breezy: Lighter, brighter images generate 24% more likes than dark images. 

Choose Life: By posting pictures featuring life-inspired scenes and models, users will empathise more with the scenario and your product. For example, a user can appreciate how great they’ll look or feel in your gym clothing or at your café if he/she can visualise themselves in the scenario you’ve set. 

Face Time: Statistics show that Instagram images with a face see, on average, 38% more likes and 32% increase in comments. 

Geo-Tagging: A very effective Instagram tool is geo-tagging. Strangely, however, only 5% of Instagram posts tag in a location, but statistically posts with a geotag get 79% more engagement! 

If you want to stand out from the crowd on Instagram, get in touch with Flying Saucer. We’ll ensure your marketing strategy is picture perfect. 

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