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The Great British Bake Off

How The Great British Bake Off Became a Global Hit

Last night, The Great British Bake Off returned for a seventh series. There were jaffa cakes, there were innuendos, and there was even blood. #GBBO tr...

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Children wearing football shirts sat on the grass

Avoid Alienating Your Audience When You Rebrand

Since the formation of the Premier League in 1992 the competition has steadily grown to become one of the world’s largest sporting brands. In that t...

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Rio 2016

How the Rio 2016 Brand was Created

The Olympic Games are in full swing, and the world is watching. From incredible sporting victories to Michael Phelps’ game face and an alarmingly gr...

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Robot Wars Reboot

Reactivate! Robot Wars, Ghostbusters and the Secret to a Successful Reboot

Launching on BBC2 in 1998, Robot Wars became a cult classic of the early noughties, pitting home built robots against one another in a blokey mash-up ...